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AVRA MAZUMDAR

Head- Operations

avrabono@gmail.com                                                                                                        Mobile- +919833279922

OBJECTIVES:
Management Graduate with over 19 years of comprehensive knowledge of managing and developingretail and distribution business opening stores and leading staff & sales teams in sectors like Perfumes, travel accessories, jewelleries, watches and other luxury goods  and commercially aware and highly successful in driving business forward whilst delivering high retail standards, through increasing sales performance, business development and driving Annual business plan. Proven ability to maximize sales and profitability through excellent service and the effective management of retail and distribution.currently looking for a suitable challenging retail Operations and or distribution management.

SUMMARY & SKILLSET:

– Top & Bottom Line Profitability                    – Supply Chain Management                     – Retail Management

– Logistic Management                                     – Revenue Expansion                                  – Merchandising

– Category Management                                  – Negotiation Expert                                   – System Implementation

– Vendor Management                                     – Cost Reduction and EBITA                      – New Store Opening

– Team Management-                                       -Budget Management                                 – Team building and Analytical
SOFT SKILLS: Problem Solving, Adaptability, Collaboration, Strong work ethics, Time Management, Critical Thinking, Leadership

AREA OF EXPERTISE& CORE COMPETENCY:

Sourcing, purchasing, Operations & Sales management, Inventory Management, Merchandising, Branding, Marketing, Vendor Management, Recruitment, Supply Chain Management

ACHEIVEMENTS
·         Successfully Started the new channel Distribution and Retail  In Ajmal Perfumes India in 2018 October and as on date the coverage is over 3000 points of sales across India with a turnover of over 30 crores in last financial year being adverse selling conditions.

·         During Pendemic had successfully reduced and negotiated entire rentals from 83 lacs to 42 lacs per month for the entire fiscal year and saved a handsome amount worth 5.76 crores during FY 2019- 2020 for a startup company.

·         Opened over 58 exclusive stores across india of Ajmal perfumes at achieved 94% of the expected feasibility in 2018 and 2019.

·         Successfully  break the Deals with potential MBOs chains like Apollo Pharmacy, Wellness forever and Relaince Trendz to name a few.

·         Negotiated with all the Malls across india for reduction in rentals and helped to achieve the bottem line saving almost 7.25 crores of rentals during covid period.

·         Target taken for the year of 2021 over 35 crores Net with a bottom line EBITA of 4.36 crores ( In that first quarter achieved with .79 lacs Positive EBITA.

·         Received best employee of the year award in 2012 and 2015 and once best Retail Sales &Operations Manager of the year award from PURE GOLD GROUP

·         Opened Successfully 165 SIS counters with AB Group, Shoppers Stop, Globus, Big Cinemas and Reliance Trends, TATA, Vishal Mart, Max, wall mart etc.

·         Best KRA 100  out of 100 in consecutive 3 quarters ( Sales, Collection, on time Payments, Replenishment, staffing, OTM )

·         OTM generates on time management results

EDUCATIONAL AND TECHNICAL QUALIFICATION
·         B.COM -UTKAL UNIVERSITY IN 1997

·         B.H.M -IIAS MANAGEMENT SCHOOL IN 2001

·         E.M.B.A -FROM IIBM 2018 – 2020 (Operations and Sales Management).

Relic Creations                                                Head Operations – Retail                                                           Since April  2021 – Present
 

Retail Strategy, Brand Presence & Business Plan

· Formulate retail operating plan with budgetary controls.

· Ensure standardization across stores and brand essence.

· To identify underperforming stores and develop a business plan to address and manage issues effectively.

· Drive various R&R programs for the store design, develop, validate and change.

Sales Operations & Profitability

· Effectively manage and review P&L of all the stores to optimize store profitability and standards.

· To ensure that all stores adhere to compliance requirements in all areas of operational activity, brand standards, company policies and procedures.

· Monitor, review and ensure all KPIs of the store manager are met on on-going basis.

People Development

· Optimize hiring of manpower in line with the business plan and stores roll out.

· Coach store managers to seek and continuously develop knowledge of competitor activity and local market conditions on enhancing store profitability.

· Mentor store staff on driving high profitability and standards – with special focus on the non or low performing stores.

· Facilitate knowledge sharing and a best practices (internal and external) get replicated across stores.

· Create talent pipeline for managerial roles in stores.

·      Managing a team of over 100 employees in a busy working environment and effectively handling total B2B & B2C sales and operations.

·      Maintain metrics, reports, process Documentation, customer service logs, Buy- Backs, Exchanges and safety records.

·      Analyze past buying trends, sales records, daily collections, sales closing etc.

Ajmal & Sons – India                                    Head – Retail & Operations                                               October 2016 till June 2021
Business Development

•            Creating a growth / expansion strategy by identifying suitable Investors in general trade across India and Distribution Network setup along with EBO Stores

•            Retail property search management, coordinating with key channels like property developers, landlords, project consultants & IPC’s.

•            Location & Catchment Analysis of probable New Store Locations & Negotiating, acquiring and finalizing new properties.

•            Liaising legal due diligence and paper work involved in signing & acquiring the business licenses.

•            Utilizing my extensive knowledge about the demographics of cities across India with strong network of property consultants and investors to generate required business. As on date the secondary ratio is over 63% to primary every month.

•            Evaluating the business potential and profitability of each store format & advice the management on acquiring the     properties profitably through presenting the business plan to COO, CEO & MD on the finalized Locations.

•            Evaluating identified property options & finalizing contracts for commercial properties.

•            Finalization of Store layout, MDQ planning and merchandise assortment in co-relation with Buyers & projects team.

•            Ensure successful Store Opening as per the business plan to achieve the number of stores, store months & overall sales budget.

•            58 Stores –       58 COCO (Company Owned & Company Operated)

•            2500 POS    –    In General trade in just 2 years of business initiation.

•            500 POS     –  Hyper Retail Stores ( Apollo Pharmacy, National Handlooms, Bindals, Reliance Trendz )

Business Development

•            Creating a growth / expansion strategy by identifying suitable commercial retail properties for opening new retail stores across India.

•            Retail property search management, coordinating with key channels like property developers, landlords, project consultants & IPC’s.

•            Location & Catchment Analysis of probable New Store Locations & Negotiating, acquiring and finalizing new properties.

•            Liaising legal due diligence and paper work involved in signing & acquiring the business licenses.

•            Utilizing my extensive knowledge about the demographics of cities across India with strong network of property consultants and franchise investors

•            Evaluating identified property options & finalizing contracts for commercial properties.

•            Finalization of Store layout, MDQ planning and merchandise assortment in co-relation with Buyers & projects team.

Franchising:

•            Responsible for profitability of Franchise store across India and be the main liaison with, Finance, IT, Retail Procurement, Credit Control, L&D and coordinate/implement cross-functional initiatives to better support the franchise business in the country.

•            Responsible for identifying and developing new franchisees for the business & handling franchise development function across India.

•            Provide operational expertise and advice in the areas of operational execution, new store openings.

•            Develop the Operational Manual, policies and procedures

•            In charge of Revenue System Update, Stock Control Updates, Franchisees’ Products Request, Franchisees Purchases, Franchisees Logistic & Franchisees Marketing Needs

•            Advise the board on the financial status of all franchisees.

•            Support franchisees through formal business planning processes and conducts business reviews to find opportunities to drive franchisee operational success and profitability.

·            Managing a team of over 260 employees in a busy working environment and effectively handling total B2B & B2C sales       and operations.

·            Handling  sales volume of 36 crore’s annually and Consistent for the past 3 quarters on Business targets and over achieved the same

·            Built cross functional relationship to enhance sales channels and over all company performance (Sales, finance, customer ops, marketing)

·            Well maintained healthy equation with DM’s and SM’s across all Shoppers stop, lifestyle, Central, Reliance Retail and Pantaloons to operate stores with ease.

Nakshatra Brands Limited                                            Head – Retail Sales & Operations                          since March 2013 till June 2016
·      Managing a team of over 100 employees in a busy working environment and effectively handling total B2B & B2C sales and operations.

·      Built cross functional relationship to enhance sales channels and over all company performance (Sales, finance, customer ops, marketing, legal, supply chain for 40+ distributors and 37+ stores of different formats.

·      Developed and implemented sales incentive programs ( PLP ).

·      Set entire SOP for SIS, Distribution and Franchise Operating Procedure Brand wise and send the Docket to all Brand Heads and Sales points.

·      Maintained full responsibility 15 company owned showrooms, 21 Franchise Store and 159 SIS counters Channels which encompassed day to day operational issues, staff-supervision, Supply chain, Merchandise planning, ageing analysis, ATL and BTL activities Yearly calendar.

·      Recommend optimal transportation mode, routing, monitor specific supply chain measurement and train shipping dept. personal in roles.

·      Maintain metrics, reports, process Documentation, customer service logs, Buy- Backs, Exchanges and safety records.

·      Analyze past buying trends, sales records, daily collections, sales closing etc.

·      Ageing Analysis of stocks in different channels, setting up Promos as per the year calendar made for every stores in all verticals.

·      Complete vendor management, sourcing and procurement of all Display stands, packaging Materials, stationeries, marketing collaterals and etc.

·      Handling interior fit – out for the all the company owned and franchised owned retail showrooms.

Pure Gold Group                                                  Sales & Operations Manager                                Since September 2009 till March 2013
·      Maintained full responsibility for 20 showrooms, which encompassed day to day operational issues, Marketing, staff-supervision, Branding, Merchandising and Logistics and vendor management.

·      Coordinating with Advertising agency for all types of Advertisement for store opening (Branding of Opening soon and Signage’s for the shop, flier’s danglers, all printed and pre-printed stationeries)

·      Interior Fit out of the all the upcoming retail showrooms. Along with roll out plan for all upcoming requirements for display stand, props, recruitments, and pre-opening materials as per checklist

Damas Jewels Dubai                                                  Assistant Operations Manager                           Since December 2001 till Nov. 2009
·      Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise

·      Ensure complete adherence in store level of company guidelines during particular promotion activity.

·      Overall responsibility for store maintenance on regular intervals and Liasoning with government offices for renewals and licenses Supervise the daily, weekly and monthly preventative maintenance inspections.

·      Maintained full responsibility for six showrooms, which encompassed sales management, revenue growth, staff supervision, and P&L management, merchandising and store display

·      Responsible for opening new store and make sure it is ready for retailing before given time. Opened 6 stores across the U.A.E. including exclusives, semi-exclusives and stand-alone shops

·      Set entire SOP for Franchise Operating Procedure Brand wise and send the Docket to all Brand Heads and Sales points across UAE and Bahrain.

·      Successfully opened company owned stores in Dubai Mall, Deira City Centre, Dubai Motor City and IBN Batuta Mall in UAE.

·      Staffing, Sourcing of Materials, Marketing, Branding, Mall coordination’s, Operational issues, Fit – Outs etc.

HOBBIES:
·      Net – Surfing, socializing with friends, Cricket, Chess, Singing, cooking

REFFERENCES:        On Request
DATE: 11.07.2022

Place: MUMBAI (INDIA)                                                                                                                                           Avra Mazumdar

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