We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets. The person should have a good hands-on Google search and shopping network, Bing Ads, Facebook, and other social media platforms.
1. Managing Paid Campaigns on Google Adwords Search & Display, Bing and other Ad Networks
2. Managing Paid campaigns on Facebook, LinkedIn and other social media networks
3. Understanding client business and requirements. Formulating strategies and road map for successful delivery of PPC campaigns.
4. Direct responsibility of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts
5. Set up Goals, Funnels, Ecommerce tracking in Google Analytics. Analyse campaign performance
6. Developing recommendations based on Analytics to drive decision making across various spectrums of online marketing
7. Staying on top of current search engine news, trends and Pay Per Click practices
Working closely with SEO & Social Media teams to ensure knowledge sharing and co-optimization