Description
surbhig2784@gmail.com
+91-9711207320
SURBHI GUPTA
Objective
Niches of Expertise
To contribute to India’s growing list of companies and add to its excellence of editorial content and production values for greater brand awareness. As part of the journey, I also see myself seamlessly integrating marketing objectives to digital production by co-creating content with clients, agencies and creative teams.
●Business/Startups ● Brands ● Health & Nutrition ● Travel/Tourism ●Technology ●Weather Forecasting ●Cloud Kitchen ● Communication
Experience
NOVEMBER 2019 – PRESENT
Communication and Content Strategy – Cloud Kitchen Startup
OCTOBER 2017 – OCTOBER 2019, FREELANCE CONTENT STRATEGIST
Devising a content strategy for startup brands
Content development for IT, tech, marketing brands
Social media management, Ghost Writing Articles
Clients include Policybazaar, Zonka Feedback, Espresso Media
AUGUST 2014 – OCTOBER 2017, SKYMETWEATHER, NOIDA
Senior Writer, Reporting Manager
Devising a content strategy for the portal
Augmenting new weather-related properties for the portal
Writing, editing, and ideating weather and weather lifestyle stories
Managing the team of 9 content writer, graphic designers, and social media managers
2012- JUNE 2014, TIMES NOW, NOIDA
Senior Show Producer, Branded content
§ Produced Times Now’s flagship show Amazing Indians, DuPont ‘Quest for Zero’
§ Content development and ideation for various TIMES NOW properties
§ Developing special shows based on marketing objectives. For Eg. Gillette Salutes the men who respect women, Max Bupa Walk for Health
§ Research and conceptualizing concepts for marketing objectives/clients
§ Contributes inputs on a regular basis for other feature shows and news reporting
§ Shooting and producing Multi-Cam events and seminars
§ Writing in an opinionated and engaging way
2008-2012, ET NOW, NOIDA
Senior Correspondent, Senior Producer, Co-Anchor, Features
§ Produced ET NOW’s flagship show Starting Up for over 150 episodes
§ Anchoring feature shows
§ Content development and ideation for various ET NOW properties
§ Developing special segments in various shows based on marketing objectives. Eg: Dell presents What’s Your Story on Starting Up
§ Contributed inputs on a regular basis for other feature shows like Brand Equity and Technoholik
§ Shooting and producing Multi-Cam events and seminars
Work Links
2006-2008, THE ECONOMIC TIMES, NEW DELHI
Correspondent, News Features
§ Covering the Marketing & Brands beat for the main paper including the popular supplement Brand Equity
§ Over 200 by-lines on the paper catering to Mass brands, Luxury brands, Marketing, Business of brands
https://www.youtube.com/watch?v=5rK8ckMipmU
https://www.youtube.com/watch?v=V7nrSR_uHG4
https://www.youtube.com/watch?v=AkRMM_Gl3gc
https://www.youtube.com/watch?v=yjZBDr65VCI
http://www.pressreader.com/india/economic-times/20080129/281736970135977
http://economictimes.indiatimes.com/news/economy/indicators/rising-prices-fail-to-hold-back-shoppers/articleshow/3216693.cms?from=mdr
http://economictimes.indiatimes.com/opinion/interviews/we-target-the-young-consumers/articleshow/2580319.cms
https://dzone.com/articles/teamnode-ftw-why-nodejs-is-the-coolest-kid-on-the
https://medium.com/@social_12506/cloud-kitchen-the-safest-way-to-empower-food-business-50ffc2105428
https://apacd.com/more-human-than-ever-new-rules-of-communication-post-covid-19/
Education
§ Higher Secondary from St. Xavier’s School, Delhi
§ B.Com. Honours, Sri Guru Gobind Singh College Of Commerce, University of Delhi
§ Post Grad. Diploma in Journalism from Times School of Journalism
Strengths
Key Skills
§ Excellent interpersonal & communication skills
§ Developing innovative solutions
§ Team player and a people’s person
§ Show Production
§ Content Development
§ Creative Writing/Ghost Writing
§ Proofreading
§ Copy editing
§ News Editing
§ Content Writing
Freelance Projects
§ TUI India – Content regarding Brochures, e-mailer, travel articles
§ Inc.Com Indian Edition – Covered Startups, Entrepreneurs, Venture Capitalists
§ Brand Equity – Infographics, Articles on Marketing, Brands, retail
§ Espresso Media
§ Classic informatics
§ Policybazaar
