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Sonali Koshta Research Analyst Research Analyst

Sonali-Koshta-1.pdf
Advance Excel. MS Word - Formatting & page setupAnalytical Skills MS Excel - Pivot tablesAnimation Develop Questionnaires and Discussion Guidelines Primary and Secondary Research Tools: Survey MonkeyCompiling StatisticsConditional FormattingCrunchbaseData AnalyticsData MiningDatabase ManagementFactivaFill functionGoogle trendsHooversMacros and VBA EditingModelingPrimary Research and Secondary Research Statistical AnalysisQuantitative ReportsUse a Macro MS PowerPoint - Working with custom slides and templatesUse Analytical Add-insUsing SmartArt & textboxes
Analytics

– Efficiently assist pharmaceutical, market research consulting companies, product manufacturers and advertising agencies with their market research projects by providing a wide range of services on a diverse variety of topics. Work with cross functional teams to suggest market research approach and assist in survey development and analysis for research projects. Review external research sources to identify findings that can supplement our business decisions. Analyze research findings and synthesize consumer insights to create strategic recommendations

– Extract qualitative and quantitative data from targeted market segments and then analyze the data to provide management with information in a meaningful format on important industry trends. Identify target markets, construct complex questionnaires, conduct telephone interviews, compile and analyze the data, organized and conducted focus groups within market segment. Find secured information regarding the pharmaceutical & biotech industry via the telephone and internet research. Track the life science industry and utilized company software to manage and organize information for clients

– Making outbound calls using a computerized auto dialer to nationwide household members to gain their cooperation in completing a very important study for Pharmaceutical industry. Sort and validate data from Bloomberg, Thomson Reuters, Government and other public databases for statistical and technical analysis to predict future results. Support partner accounts through the development of action plans for over 50 pharmaceutical clients based upon evaluation of survey data, client goals, and research-based best practices

Education

2011-2015 B.E (Electronics and Communication) at Rajiv Gandhi Proudyogiki Vishwavidyalaya

Rank Holder in the All India Essay Writing Competition. Attended Robotics and PCB Designing Workshop during my academic session that focused on the programming and designing skills. BSNL Trainee at TTC Jabalpur as per the joint program of AICTE & BSNL. College Representative for the promotion of the event “Abhikalpan’14 at IIITDM”. Winner in Treasure Hunt & Face Painting in the College Annual Sports in 2014.

Experience

April-2016-January-2018 Research Analyst at Redseer Consulting

– Managed end-to-end primary consumer and customer research studies to support customer-centric decision-making throughout the organization. Worked both collaboratively and independently to design and execute research projects (both qualitative and quantitative). Developed and delivered marketing models for quantitative analysis support, strategy advantages/issues, and other requested analysis to sales and executive management in business development decisions to grow existing revenue stream.

– Performed market segment strategic planning by analyzing market data through various forms of research including data mining, conducting target clientele interviews and surveys. Employed qualitative marketing research techniques to help clients understand their customers more fully and
make well-informed business decisions. Consulted with internal business partners and external vendors to identify business needs and keep up with best practices in order to identify, analyze and report strategic results focused on generating revenue for the corporation.

– Designed a survey for banquet products, collected feedback from over 200 customers. Conducted in-depth 45-60 minute qualitative interviews with executive-level employees for research contracted with various clients. Collecting information from a wide variety of sources. They develop and implement surveys and conduct assessments. This information is categorized and entered into databases which gets maintained.

April - 2018 till current Research Associate at Infiniti Research

– Efficiently assist pharmaceutical, market research consulting companies, product manufacturers and advertising agencies with their market research projects by providing a wide range of services on a diverse variety of topics. Work with cross functional teams to suggest market research approach and assist in survey development and analysis for research projects. Review external research sources to identify findings that can supplement our business decisions. Analyze research findings and synthesize consumer insights to create strategic recommendations

– Extract qualitative and quantitative data from targeted market segments and then analyze the data to provide management with information in a meaningful format on important industry trends. Identify target markets, construct complex questionnaires, conduct telephone interviews, compile and analyze the data, organized and conducted focus groups within market segment. Find secured information regarding the pharmaceutical & biotech industry via the telephone and internet research. Track the life science industry and utilized company software to manage and organize information for clients

– Making outbound calls using a computerized auto dialer to nationwide household members to gain their cooperation in completing a very important study for Pharmaceutical industry. Sort and validate data from Bloomberg, Thomson Reuters, Government and other public databases for statistical and technical analysis to predict future results. Support partner accounts through the development of action plans for over 50 pharmaceutical clients based upon evaluation of survey data, client goals, and research-based best practices