• Sonali-Koshta.pdf
  • " ↑Download Resume 🡁

    Description

    I am an experienced budding Market Research Analyst Bangalore, engaged in developing quantitative and qualitative research studies to provide insights and strategic recommendations. Provide research, market analysis, future trends, opportunities, competitive analysis, value chain, SWOT, Porter’s 5 Forces analysis, and other strategic frameworks that resulted in faster decision making, more effective business plans, and go-to-market strategies. Currently, I am responsible for following activities: –

    * Lead multiple research projects including both qualitative and quantitative elements and deliver detailed reports to internal business unit clients, including Marketing Alliances, Product Operations, and Marketing Innovations

    * Providing customer segmentation and profiling services to help them target the correct potential customer base. Engage various stakeholders to map and implement new carrier interaction business processes.

    * Assisting in developing a new customer segmentation strategy that provides new direction for the company and focus moving forward with innovative concepts

    * Analyze both quantitative and qualitative data and write reports with key insights and strategic recommendations based on research findings

    * Work closely with clients to custom-tailor questionnaires to focus on their research needs. Offer clients flexibility, adjusting research methodology, as needed

    * Manage operations and analysis of media mix modeling study and provide recommendations that were later used to improve the marketing plan

    Specialty in Industry: E-commerce, Industrial Manufacturing, Healthcare, Automotive, IT & Telecom, Power & Energy, Chemicals, Metals & Mining, Food & Beverage, Retail & CPG, Transportation, Financial Services, Packaging, Internet, Agriculture and Automotive, Consumer Goods, Education, Investment Funds, and Healthcare

    I also worked as a Customer Support Representative for 8 months, ultimately gaining experience in handling large amounts of incoming calls.

    Call for Resume – 9910612773

    Education

    Rajiv Gandhi Proudyogiki Vishwavidyalaya

    2011-2015 B.E (Electronics and Communication)

    Experience

    Infiniti Research

    April - 2018 till current Research Associate

    Redseer Consulting

    April-2016-January-2018 Research Analyst