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Description

shipra arun Srivastava

New Delhi, India |  srivastavashipra21@gmail.com

LinkedIn: https://www.linkedin.com/in/shipra-srivastava-43945979/

M:7827634908, 7042350203

Content Marketing expert
§  8+ years’ experienced in delivering high quality writing, editing, content marketing, report writing, blogs, marketing collaterals, research and development and b2b conference building.

§  Seasoned digital journalist with hand on experience in content management/ content moderation and team building.

§  Sound understanding of latest CMS tools, maintaining SEO hygiene, video content and social media optimisation.

 

 

skill set
§  Business Writing

§  Feature writing

§  Content Marketing

§  Journalism

§  Social Media

§  SEO

§  Team building

§  Social Media

§  Online writing
Professional Profile
Dec 2016 – Present                                                           Franchise India, Faridabad                              Senior Correspondent- Retail

 

§  Streaming the entire content of the indianretailer.com, licenseindia.com including managing the flow of daily and weekly newsletters. Curating high quality content based on primary and secondary resources along with managing social handles and video content.

§  Research and analyse background information related to stories in order to be able to provide complete and accurate information.  Content Sourcing from national and international authors.

§  Managing B2B conferences including speaker acquisition, event brochure, white papers, and research documents amongst others.

§  Work closely with social media and SEO team to improve site performance on Google Analytics.

§  Modering/ approving/ editing  the content received from external and internal resources to maintain hygiene.

 

 

September 2014- December 2016                                    IMAGES Group, New Delhi                           Correspondent- Retail

 

 

 

 

§   Curating content  for IMAGES Retail , Shopping Centre News magazine and indiaretailing.com

§  Interviewing retail leaders, investors, tech solution providers, supply chain experts, store design companies and related professionals.

§  Looking after overall production (content and design) of magazine and annual publications such as Malls of India, Retailers in India, etc.

§  Managing B2B conferences including speaker acquisition, agenda, event brochure etc.

§  Content Sourcing from national and international authors and industry bodies including JLL, CBRE, Knight Frank amongst others.

 

Jun 2013 – September 2014                                                           Retailer Magazine, Faridabad                              Sub Editor

 

 

§  Managing the news desk of the website including news sourcing and authentication from the respected sources.

§  Produce features for for license India (licenseindia.com) and online media (indianretailer.com) and be team player.

§  Managing the social media handles of the magazine. Database Management including external and internal.

§  Managing B2B conferences including speaker acquisition, agenda, event brochure etc.

 

December 2012- May 2013                                Impact web Design solutions, New Delhi                    content writer

 

 

§  Creating content and proofreading for various online portals related to business, travel, fashion and various other niches.

§  Coordinating with SEO team and regularly updating the content to improve the ranking of sites and lead generation.

§  Regular directory submission including Ezine amongst others.

April 2010- December 2011                          Shayama econsultancy, Bareilly                                                             Editor

 

§  Creating fresh content as per the need

§  Editing write up of other freelancers

§  Managing freelancers

§  Reviewing articles

§  Managing a small team of writers.

 

Previous Work Experience
Feb 12 – November 2012                                 Times of India, Bareilly                                                   Freelance Journalist

Jan 2007- Dec 2009                                          Various coaching centres (taught English), Bareilly                     Teacher

Academic Accomplishments
Master of Arts (English) from Indira Gandhi National Open University (IGNOU), New Delhi, India

Bachelor of Internet (Science) from Kurukshetra University, Haryana, India

Senior Secondary (Science) from Rikhi Sigh girls inter college, Bareilly.

 

References Available On Request