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Description

NIDHI PATIL

Mobile: +919930051158                      E-Mail: patilnidhi1@gmail.com

~ Digital Marketing & Content Writing Professional with strong Business Development focus  ~

15 years’ of qualitative experience in Sales & Business Development primarily in Health & wellness and Telecom Industry. Handled Digital Marketing Initiatives at Regional Level.

______________________________________An Overview_______________________________________

Ä Planning Monthly event calendar for Inhouse and Outhouse activities to promote the Brand.

Ä Planning & Implementing Digital Marketing initiatives.

Ä Excellence in diverse verticals of Customer Relationship Management and Marketing such as customer experience/value management, loyalty programs, brand management, direct marketing, visual merchandising, corporate communication and events & promotions.

_____________________________________Business Skills_________________________________________

¨        Creating content for promotion on local Insta and FaceBook Pages. Driving NPS, Customer Testimonials at Store level. Tying up with Local Influencers to experience services and write reviews.

¨        Writing content for SEO & SMM.

¨        Mapping client’s requirements & providing best products to suit their requirements backed up by prompt after sales service; generating business from existing accounts and achieving profitability & sales growth.

¨        Ensuring successful accomplishment of set business targets in the face of growing competition; bringing out USPs of all products and services to achieve higher sales realization value.

 

_____________________________________Career Record_________________________________________

 

September’19  Worked as Business Development Manager at Lavna Lifestyle Solutions

Lavna Lifestyle is Franchise partner to Rich Feel Hair Care & Dr. Jamuna Pai’s Skin Lab

Significant Contributions

 

¨      Handling strategic tie ups with Clubs, Salons, Hotels, etc. for cross branding and promotions.

¨      Handling Online PR Initiatives.

¨      Handling Influencer Marketing

¨      Tying up with Influencers for writing experience based reviews of our services.

¨      Running online campaigns on Facebook to generate leads & drive foot falls.

 

October’18 Worked as Sales Head at VLCC Healthcare Ltd.

Significant Contributions

 

¨      Handling strategic tie ups with Clubs, Salons, Hotels, etc. for cross branding and promotions.

¨      Handling Online PR Initiatives.

¨      Tying up with Influencers for writing experience based reviews of our services.

¨      Running online campaigns on Facebook to generate leads & drive foot falls.

¨      Creating video content for Insta and FaceBook Pages.

 

August’13 till September’18 worked with ETL Learning as an Educational Consultant

Significant Contributions

 

¨      Tying up with Pre-Schools and Schools for lead generation. Worked with pre schools like Podar International, Kidzee, Bal Vatika, Serra International etc

¨      Doing workshops for parents focusing on importance of early childhood learning. Did workshops in corporate like Vodafone – Mumbai and Poone.

¨      Participated in Exhibitions and road shows in Mumbai.

¨      Making Presentation to Interested parents and closing sales.

¨      After sales service given to parents on How to use the product, doing Kids camp for kids to demonstrate to parents how they could make the most of the product.

 

 

Jul’11 –Jun’13 working with Aircel Limited, Mumbai as Asst. Manager

Significant Contributions

¨        Headed alternate channel for Aircel.

¨        Explored various opportunities for business generation through stretigic alliances with Malls, Colleges, Hospitals, Corporates etc

¨        Established strategic alliance with diverse verticals like colleges, hospitals, corporate to organise road shows to show case and promote business.

¨        Tied up with Nair Hospital, Poddar college, Thakur college, National college, Chetna college etc.

Aug’08 – May’09 worked with Reliance Communications Ltd., Hyderabad as Area Sales Manager – Enterprise Broad Band Sales SME Business – AP Circle

Significant Contributions

¨        Steered complete sales of Enterprise Broadband, MPLS, VPN, PRI Connections and Audio & Video Conferencing,

¨        Increased the RCom share of wallet by analysing the communication infrastructure of the organisation.

¨        Successfully attained sales targets through market penetration and acquisition of new accounts.

¨        Ensured prompt delivery of services to the customers; explored opportunities for optimisation of revenue in the existing accounts.

Nov’04 – May’07 worked with Hutchison Essar (Now Vodafone Essar), Jaipur as Executive – Rajasthan Circle

Significant Contributions across Assignments

May’05 – May’07                   Hutch Shop Operations

¨        Demonstrated excellence in managing the entire gamut of Store Operations, for entire Rajasthan, right from launch of store to managing deliveries, including inauguration and creating awareness in the local market.

¨        Devised & implemented plans to increase foot falls in the shop.

¨        Promoted sales through various strategic measures such as:

·          Designing and implementing Rewards & Recognition for Shops.

·          Holding one to one interaction with the Shop Supervisors and pushing them to achieve their targets.

·          Designing & implementing customer friendly processes; ensuring implementation of standard processes across all shops.

¨        Instrumental in recruiting and training Shop Executives & Shop Supervisors.

¨        Successfully maintained inventory of all items (uniform, handsets, promotional gift items, fliers, etc.) at Hutch Shops; prepared & maintained Shop MIS.

Nov’04 – Apr’05                                    Hutch Shop Supervisor

¨        Successfully enhanced business by driving Shop Retail Sales.

¨        Played a key role in briefing and debriefing Shop Executives; motivated them to meet customer service standards.

¨        Prepared and maintained Shop MIS.

¨        Handled complete maintenance of Shop Inventory of Handsets, POS and Fliers.

 

Aug’99 – Oct’04 worked with Pagepoint Services India Ltd., Mumbai

Team Leader July’01 – Oct’04

¨                    Successfully handled a team of 5 Key account Executives.

¨                    Training, motivating, and driving the team to optimize their accounts and generate revenues.

¨                    Handling customer related concerns.

¨                    Coordinating with various departments to resolve customer queries.

Key Account Executive Aug’99-June 01

Significant Contributions

¨        Successfully identified large corporate, using competition Paging Services, and generated sales from them by providing them with competitive offers to swap and bringing them into the company’s system.

¨        Steered the sales of Telemarketing Services to leading Corporate such as Allied Digital, Berger Paints, HDFC and Avery India Limited.

¨        Developed strong relationships with key accounts, addressed their concerns and informed them about new products & schemes.

 

_________________________________________Scholastics_________________________________________

 

¨        PG Certification in Digital Marketing & Communicaions MICA – Pursuing

¨        MBA (Marketing) from Bhavnagar University in 1999 with 60%

¨        B.Sc. (Home Science) from MS University in 1996, Grade B

 

_____________________________________Personal Dossier_________________________________________

Date of Birth                                                        :               24th May 1976

Current Address:               A- 504 Bhadralok Towers, Near Tube Company, OP Road, Vadodara – 390015