Description

Objective:
To secure a position where my qualities of a fast learner and the ability to take on new challenges can be used
Education:

Post Graduation –
MBA (Hospital Management)
Pondicherry University

Graduation –
Bachelor of Physiotherapy (BPT),
Guru Gobind Singh Indraprastha University (GGSIPU)

High School –
MCLSBM
X- CBSE, XII – Medical, CBSE

Key Skills
• Experience of over 8+ years in Healthcare Organizations
• Proficient Marketing & Communication Skills
• Proficient Medical Content Writing Skills
• International Marketing Skills – Query Handling, International Patient Care Services
• Good Presentation Skills
• Proficiency in MS-Office (MS-Word / Excel / PowerPoint)

Work Experience

1. Organization – Crecer Healthcare LLP (Marketing division-Saroj Super Speciality Hospital)
(November 2014 – till date)
Role – Assistant Manager – International Marketing
Responsibilities Assigned
(a) Marketing and Branding
• Content Development & Marketing
o Creating departmental brochures, patient information literature and technology brochures
o Creating website content for various specialities offered by the hospital
o Digital/Online Promotion of various specialities including article and blog writing
o Promotion of Doctors through doctor profiles, case studies and patient testimonials
o Writing Event speeches and quotes
• Branding
o Stationary development including Collateral & publicity material like health cards, banners, posters, standee, leaflets, invite cards, conference kits) for National & International CMEs, Symposiums & Conferences
o International branding for the hospital
• Digital Marketing
o Project lead for Digital Marketing Strategy being deployed by the hospital through an outsourced agency.
o Handling promotional campaigns on Social Media platforms, SEO management and Adwords.
o Keeping a track of the agency’s ongoing activities and giving them the required feedback obtained by our team.
(b) International Patient Services
o Handling international queries and guiding foreign patients with the appropriate treatment
o Assisting foreign patients with VISA assistance, travel planning and their accommodation in India
o Arranging treatment and follow up of patients with their physicians
o Coordinating with various stakeholders involved in healthcare services for International patients
o Collecting testimonials and treatment feedback from foreign patients
(c) Liaising
o Liaison with healthcare facilitators and medical tourism companies across India for international business
o Liaison with local travel agents, hotels, visa office and other stakeholders involved in International Patient services
(d) Stationary Management
o Hospital forms and stationary management
o Vendor management and approval taking from Medical Director and Administration Head

2. Organization – IndiCure Health Tours Private Limited
(March 2010 – November 2014)
Role – Senior Executive – International Patient Services
Responsibilities Assigned
• Assist foreign patients looking for medical treatment in India
• Liaising with the hospitals, doctors and various stake holders associated with health care services
• Follow up for medical reports and coordinate with hospitals for preparing medical cost estimates
• Answer email, telephonic queries and follow up persistently
• Preparing records of foreign patients having availed treatment in India
• Developing content for the promotion of company’s websites
• Writing articles, blogs and disseminating information pertaining to the health care services offered by the company
• Providing patient-feedbacks, testimonials and updating them on the website
• Promoting health care services offered by the company through various social media channels

3. Organization – Sehgal Physiotherapy Clinic
(June 2009 – February 2010)
Role – Consultant Physiotherapist
Responsibilities Assigned

• Treated various Orthopedic, Musculo-skeletal and Neurological cases including Spondylosis, Spondylolisthesis, Osteo-arthritis, Rheumatoid-arthritis, Stroke, among others
• HOME- VISITS – Treated various Neurological and Orthopedic cases by providing home-sittings for cases such as Diabetic Neuropathy, Stroke, and Cerebral Palsy

4. Organization – Deen Dayal Upadhyay Hospital
(October 2008-March 2009)
Role – Intern
Responsibilities Assigned

• Rotatory clinical postings in different departments: Orthopaedics, Intensive Care unit, General surgery, Burn/Plastic Surgery, General Medicine , Intensive cardiac care unit , Paediatrics, Gynaecology
• Treated patients in wards including post-operative neurological cases, orthopaedic cases in acute and sub-acute condition under supervision of senior medical staff
• Attended postings at the college out-patient clinic and hospitals

Personal
• Participated in various extra-curricular activities: Music competitions, Extempore & Debates
• Have won several prizes in music competitions
• Won 2nd prize in Poem recitation at Delhi University festival
• Multi-lingual-English, Hindi, Punjabi
• Hobbies include: Reading, Listening to music, Singing, dancing

I hereby certify that the information provided above is true to the best of my knowledge.
Dr. Neha Malhotra (PT)