Description

Well rounded , experienced Textile , Fashion and Graphic designer familiar with the complete garment creation life cycle, from initial concept to retail sale . Innovative professional with 5 years in the Fashion Industry . Strong working knowledge of prints , embroideries and silhouettes with a good command on CAD tools. Understanding of textiles : knit, woven, lace, tulle etc and their implications in fashion. Detail oriented and dedicated to meeting client expectations .

 

EDUCATION 

2009- 2013 : Bachelor of Design ( Textile Design )

NIFT, New Delhi  | 6.5 CGPA

2009 : CBSE class 12th Oxford School, New Delhi | 72%

2007 : CBSE class 10th Oxford School, New Delhi | 89%

WORK EXPERIENCE

AMYDUS (WOMENSWEAR  RETAIL BRAND )  – Jan 2018 to Present

Fashion and Textile Designer

  • Handle end to end product development including market + forecast analysis , conceptualization , design process , patterns , prints , value addition , mock development , final development . Create free hand illustrations, sketches, and mo fs. Create flat sketches and Prints using CAD.
  • Effectively delegate work to pattern department , embroidery department and sampling department using specification sheets .
  • Search, select, order and purchase fabrics, trims, fastenings and embellishments required for sampling . Oversee fabric testing .
  • Create printable PDFs for digital printing and sublimation processes , artworks for screens and heat transfer printing . Communicate project parameters and timelines to factories to ensure timely approvals of all strike-offs.
  • Transfer all necessary design specifications to merchants and product managers.
  • General design room management .
  • Delegate work to assistant designers .
  • Built a reputation of credibility & responsiveness with vendors .

 

FADJUICE  (WOMENSWEAR  RETAIL BRAND )  – August 2014 to Dec 2017

Creative  Head

As a designer – 

  • Conducting trend/fabric research and creating inspiration/design/fabric boards.
  • Communicating with various fabric, print, and trim vendors.
  • Managing product development which involves: developing mocks , getting patterns made by coordinating with pattern masters , managing purchase orders , communicating with sample makers , sewing contractors and print vendors to clarify timelines and standards .
  • In-charge for photoshoots : Styling looks and Collaborating closely with photographers
    & models for photoshoots. Retouching images .

As marketing strategist – 

  • Branding for the organization : Design logo , packaging , letterhead , visiting cards , tags and labels for the brand .
  • Create digital as well as written content for website . blogs and online ad campaigns .
  • Assist in creating promo on videos and pitch decks .
  • Manage social media handles of the brand .
  • Maintain Wordpress backend and design .
  • Create content for and send out mass mailers & promo on messages .
  • Work closely with third party SEO and online marketing agency .

 

THE IDEASMITH   (Operations consultancy for apparels)   -May 2013 

Freelance Graphic Designer

  • Created branding for the company – Logo , visiting cards , letterhead and brochures for the company .
  • Assisted in creating the website on Adobe Muse.
  • Created Social media campaigns on Lean manufacturing in Apparel Industry.
  • Created infographics on lean transformation , productivity improvement and operational excellence tools with the help of lean engineers using so wares like illustrator , photo- shop .
  • Created Visuals for the landing page, content for blogs and the website .
  • Created pitch decks , presentations & case studies on Lean manufacturing for seminars at ATDC India and AEPC India using tools like powerpoint and Prezi.
  • Created Lean Deliverables and delivery reports for each client using MS-office tools.
  • Designed a book on efficiency tests and Lean tools for operational excellence for National Productivity council using Adobe indesign.

 

BRIJ DESIGNS  ( EXPORT HOUSE )- May 2013 to July 2014

Assistant designer cum merchandiser

  • Prototyped surface developments and embroidery mocks .
  • Read PDs sent by the buyers , assisted in sourcing fabrics/trims as per the specifications and got samples made with the instructions of senior designer.
  • Assisted in determining the average and costing .
  • Created CADs for prints .
  • Showroom Visual Display .

 

HOUSE OF PEARL ( EXPORT HOUSE )- Dec 2012 to Apr 2013

Graduation Project

  • Created 3 Graduation collections for Home carrying out the design process – researched and analyzed trend forecasts ; shortlisted themes ; developed mood boards , color boards and story boards , made concept sketches; finalized designs to be pursued on paper using mixed media and CAD; developed surface techniques, embroidery mocks and print CADs for the shortlisted designs .
  • Initiated and coordinated final product development (including digital prints, embroideries, surface developments and construction).
  • Documented the whole process in a book .

 

Mariko  Exports  (EXPORT HOUSE ) – May 2011 to July 2011

Summer Internship :

  • Got acquainted with the processes in an Export House for 2 months of industry exposure.
  • Assisted designers in creating samples for their upcoming fair in Paris.

 

VOLUNTEERING WORK

  1. ROBINHOOD ARMY:   2016 – Till date
  2. PATHFINDERS OF INDIA:  2016 – Till date
  3. ISHA FOUNDATION :  2015 – Till date
  4. PROJECT SUNSHINE :  2015
  5. BECOMING I FOUNDATION  :  2013

 

Skills

  • Adobe Illustrator
  • Adobe indesign
  • Adobe Photoshop
  • Corel draw
  • Excel
  • Fabrics
  • Fashion Illustration
  • Fashion research
  • Flat sketches
  • Graphics
  • market research
  • Microsoft Word
  • Mood Board Development
  • PowerPoint
  • Print development
  • Printing techniques
  • silhouette
  • sourcing
  • Styling
  • Surface development
  • Tech packs
  • Textiles
  • trend analysis
  • Wordpress 

Education

National Institute of Fashion technology

2009-2013 Bachelor of Design

Textile design

Oxford Senior Secondary School

2009 CBSE 12th

Oxford Senior Secondary School

2007 CBSE Class 10th

Experience

Amydus

Jan 2018- current Textile and Fashion Designer

Fadjuice

August 2014- December 2017 Creative Head

Brij Design

May 2013 to July 2014 Assistant Designer and Merchandiser

The Ideasmith

May 2013 Freelance Graphic designer

House of Pearl

Dec 2012 to April 2013 Intern