in the world of Content Strategy and Planning & content marketing, attempting to move forward without a plan is a recipe for disaster.
There are tens of thousands of stories about businesses that have heard content marketing works and decided to give it a try.
They create one or two 500-word blog posts a week, post them to their blog and social media pages for a few months, and hope for the best.
And then, after a little while, nothing happens. So they give up. They stop creating. They stop posting.
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