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Description

+91 8880892828

kr.vaibhav.003@gmail.com

Bangalore, IN

Kumar Vaibhav

Certified Digital Marketing Professional

Experienced e-marketing analyst and Certified Digital Marketing Professional with a track record of spearheading digital marketing campaigns to drive online traffic and accelerate bottom line across multiple organizations. Highly skilled in deploying the latest tools and methodologies for optimizing online marketing channels and campaigns. Adept at championing digital marketing initiatives to maximize marketing RoI & bolster brand visibility.

KEY SKILLS

•  Digital Marketing Strategy • Search Engine Optimization • Search Engine Marketing • Content Marketing • Traffic Analysis •  Facebook Marketing • Affiliate Marketing • Email Marketing • Team Leadership • Email Automation • Web Analytics •  Social Media Marketing • Inbound Marketing • Competitor Analysis • Keyword Research • SEO Audits • Ad Campaigns

MARKETING TOOLS

Google Suite: Keyword Planner, Google Ads, Google Analytics, Google Search Console, Google Tag Manager, Advanced Search

Chrome Extensions: Clearbit Connect, Anymail Finder, Email Extractor, VoilaNorbert, Email Generator, SPF Validation Tools, Keywords Everywhere, PrePostSEO, MozBar, Tag Assistant, vidIQ, TubeBuddy, Adapt – Email Finder, Grammarly

Misc.: RankWatch, Broken Link Checker, Canva, Moz, HootSuite, MailChimp, Hubspot, Unbounce Landing Page Builder, Moz, Ubersuggest, SEMrush, BuzzSumo, Ahrefs, Small SEO Tools, Hemingway, MX Toolbox, Buffer, Screaming Frog, Hotjar, Crazy Egg

CERTIFICATIONS

HubSpot: Content Marketing | Email Marketing | Inbound Marketing |Social Media Marketing

Google: Google Digital Unlocked | Google Ads Search Certification | Google Analytics Individual Qualification

PROFESSIONAL EXPERIENCE

Ladybird Web Solutions Pvt. Ltd.

Marketing – Account Manager

Jul ’18 – Mar ’19

Social Media Marketing

Build a strong social media presence on Facebook and Instagram to increase brand awareness.

Maintain a strong online company voice through social media

Revised Facebook marketing strategy to grow Facebook followers from 1,500 to 14,000 in 4 months and increased overall engagement ~40%

Plan, execute and measure experiments and conversion tests

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights

Search Engine Marketing

Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies Gained insights on customer requirements and business goals as part of optimizing the Google Ads account

Identified & targeted effective marketing channels while leading a team of 2 interns to prepare content for ads & creatives Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

Research and analyze competitor advertising links

Email Marketing

Worked on email campaigns to restructure email templates to include visuals, shorten paragraphs, include bullet points and calls to action to increase the click rates from 2% to 9%

Executed A/B testing for email campaigns to identify the most successful subject lines, send times and templates to increase the open rate from 6% to 22%

Eliminated email subject line words that trigger spam filters, to improve open rates by 12%

Assessed email bounces to remove invalid and irrelevant contacts to boost deliverability and open rates.

Developed targeted email lists by researching and analyzing audience demographics, interests, preferences and engagement

Search Engine Optimization

Conducted keyword research to boost website ranking & analyzed competitor’s strategies to direct on-page SEO

Optimized website pages with relevant keywords and improved formatting and readability, decreasing bounce rate from 62% to 34%

Executed website redesign tactics, refining brand consistency, increasing SEO score and reducing web page load times to 1.5 seconds

Implemented SEO best practices and optimized website, which increased organic traffic and boosted conversion rates by 12%

Web Analytics

Analyzed the interaction of the visitors with the website & identified points of improvement to deliver a better experience

HP Inc.

Business Operations Associate

Dec ’14 – Jun ’16

Google Ads

Set up Google AdWords Account to create ads on Google/related properties and responsive ads on Google Display Network Created ad-groups & identified keywords to optimize campaign & targeted audience based on demographics & interest Perform ongoing paid keyword discovery, expansion, and optimization

Agewell Technologies Pvt. Ltd.

Technical Support Associate

Sep ’13 – Dec ’14

Google Analytics

Creating the Google Analytics Account as prescribed by the GA Manager

Implementing the GA tracking on the website and ensuring the appropriate tracking of metrics

Creating views in each property and applying the filters as per requirement

EDUCATION

M.B.A. – Marketing

Alliance University, Bangalore, IN

Jul ’16 – Jun ’18

Percentage: 69.7