• Marketing-Resume-Deborah.pdf
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    Description

    A young passionate online marketer with more than 4 years of working experience helping business owners grow their digital presence. I have assisted in developing brand loyalty, increasing sales, growing digital presence, target and retaining customers.

    Skills

    • Acuity
    • Asana
    • Calendly
    • Canva & Others (Renderforest
    • Clickup & Slack
    • Collaboration & Management tools like Trello
    • Convertkit & ActiveCampaign
    • CRM tools like Salesforce & Microsoft Dynamic 365
    • Doc
    • Editing tools like Adobe Photoshop
    • Email Marketing tools like Mailchimp
    • Excel
    • Forms
    • Google Search Console
    • GSuite (Spreadsheet
    • Jira & Confluence
    • Links Shorteners like Bitly
    • Meeting Planners and Scheduling tools like Google Calendar
    • Outbound calls with Vonage
    • Outlook)
    • PhotoPea) & Descript
    • PowerPoint
    • SEO tools like Google Analytics
    • Slides) & Microsoft Office Suite (Word
    • Sling (Shift planner) & Google Meet
    • Social Media Management tools like Hootsuite & MeetEdgars
    • Surfer & Google Ads
    • Teams
    • Ubersuggest
    • Web hosting tools like Wordpress
    • Wix & Shopify
    • Zoom

    Education

    University of Johannesburg

    2022 BCom Honours Marketing Management

    University of Johannesburg

    2021 Advanced Diploma in Marketing

    Vaal University of Technology

    2018/2020 Diploma in Marketing

    Experience

    GoWP

    March 2022 - Present Marketing Coordinator

    Manage social media platforms, and create contents to be published using AI-powered tools like MeetEdgars and Surfer.

    Perform and assist with administrative tasks assigned by the management like updating timesheets of pros and internal employees with the aid of the Sling shift planner.

    Responsible for editing podcasts and transcribing, converting from audio to video for publishing using Descript.

    Design posters to accompany podcasts for publication. Perform B2B and B2C Sales outreach via email with the aid of ActiveCampaign to generate leads amounting to 35% positive response.

    Provide support in managing B2B agencies to ensure campaign delivery and maximize budget/resource effectiveness.

    Market research on partnership and competitors analysis for digital agencies

    Physician Agreement Health Law

    Dec 2021 - Jan 2021 Digital Marketer (Virtual Assistant

    Conducted keyword research to identify high-volume keywords to target, negative keywords to avoid, and analysis of competitor’s keyword rankings using Google Ads/ Keyword Planner & Ubersuggest.

    Managed social media accounts and tracked content performance using social media marketing tools including Hootsuite, Google Analytics, and Facebook Insight.

    Created content calendar, designed posters, and scheduled postings to ensure consistency and engagements on posts increased by 12%.

    Ensured that postings include Call to action (CTA) to increase conversion by 10%.

    Performed administrative tasks by receiving calls and scheduled appointments with the aid of Vonage, Acuity and Zoom.

    Created FAQs page on client website with strong SEO which increased traffic by 25%.

    Culturelligence

    August 2021 - September 2021 Social Media Marketer

    Managed and promoted services via social platforms like LinkedIn and Facebook.
    Designed PowerPoint and make presentations with Canva and Powerpoint.
    Created content, including text posts, videos, and images for use on social media to boost engagements.
    Conducted marketing research on social media marketing strategies to improve social engagements.
    Developed new social media strategies and campaigns using campaign planners.
    Presented campaign ideas for implementation.
    Worked closely with the Facebook team to increase follows and likes by 10% of the previous followers in a month.

    Acoustichef

    Jan 2021 - April 2021 E-marketer/ Social Media Coordinator

    Executed marketing campaigns across social media platforms such as Facebook and Instagram.
    Conducted marketing research on new products, ingredients, customer interest, and motivation.
    Monitored competitors and customer/prospect activity through effective online marketing intelligence tools.
    Employed online marketing analytics to gather information from the web and social media pages using Facebook Insights and others.
    Created content and posted it on the website and social media.
    Created sponsored advertising on Facebook and tracked traffic generated through it to measure its effectiveness.
    Ensured to increase traffic by 15% every 2 months and convert them into leads and sales with the right CTA to the product page.
    Analyzed reviews and implemented changes to the website.

    Olive EHS Consultancy (pty) ltd

    Dec 2017 - Jan 2018 Marketing Assistant

    Coordinated schedules and appointments for sales team members.
    Designed marketing flyers, business cards, and other marketing designs.
    Created and assembled videos for new products like building materials to be posted on the social media pages.
    Facilitated customers’ services by reading comments and messages to resolve customers’ issues.
    Prepared and delivered reports on the comparative performance of posters designed and what customers are expecting to competitors.
    Supported marketing manager and marketing team with the project organization.
    Assisted in preparing promotional presentations and organizing promotional events.