• Carrying out keyword research using software such as Moz to optimize web content
  • tracking metrics such as organic traffic, conversion rates, and time spent on the page using platforms such as Google Analytics
  • monitoring and reporting on search trends and SEO performance
  • analysing websites and social media pages to make recommendations for improvement
  • performing competitor analysis to identify content gaps and areas for improvement in website design
  • staying up to date with new SEO, social media, and digital marketing industry trends, tools, and practices, which are constantly changing
  • using Excel spreadsheets to compile reports
  • implementing link-building strategies
  • making suggestions for SEO-friendly content creation
  • providing keyword insights and SEO advice for other teams within the organisation
  • optimizing webpages for mobile devices

Tagged as: #ppc, digital marketing, SEO

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