Overview

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A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website.

Digital marketing executive roles and responsibilities:

-Develop and manage digital marketing campaigns
-Manage organization’s website
-Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc
-Track the website traffic flow and provide internal reports regularly
-Fix any error in online content and arrange webinars and webcasts
-Attend networking events and product launches.
-Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
-Work on SEO of the website pages.
-Edit and post content, videos, podcasts, and audio content on online sites.
-Promote company’s product and services in the digital space.
-Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
-Creating and executing SMS, and email-based marketing campaigns.

Tagged as: digital marketing executive

About The Equicom Financial Research Private Limited

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