Overview
Key Responsibilities
To fulfill and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
To ensure full compliance of sales, price management, promotion and merchandising
Distribution
To ensure distribution objectives for specific SKUs are achieved as per sales plan
Focus on driving sales in neighborhood bars and pubs
To ensure a high standard of presence and merchandising for key products in the trade
To ensure target price levels for both trade and consumers are implemented
Promotions
Identify target outlets, negotiate and implement promotional activities at the highest possible standard
Feedback and evaluation of results for sales and marketing management’s review
Control
To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
Trade Relationships
Develop and maintain amiable win-win relationship with key customers
Manage and improve performance of assigned trade accounts
Sales Management
To achieve the following core KPIsBrand sales target volume
Trade spend (A&P, NSI, FTT)
Provide timely and accurate information for the updating of Salesforce.com
Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency
Key Requirements
Bachelor’s Degree and above, minimum O level
2 years of sales experience in multinational FMCG companies, hospitality industry, or similar experiences
Experience in wine & spirits would be preferred
Fluent in English, Mandarin and other dialects would be a bonus as you would be liaising with foreign vendors on a regular basis
Excellent interpersonal skills and an outgoing personality
Possess an analytical and logical thinking process
Disciplined approach to management of people and work
Computer skills – MS office
Ability to work under pressure to deliver target within tight deadlines
Creative problem solving
Strong team player
