Brief –

In this position, Central goal is to help grow our brand’s influence locally while also increasing brand sales volume, loyalty and awareness. Key duties will include tool mapping, implementing, and monitoring our social campaigns across all digital networks. In addition to being a concise communicator, you will also demonstrate excellent interpersonal and analytical skills while working with sales team.

Key Responsibilities –

 Executing all aspects of our digital marketing campaigns including our marketing database, email, and display advertising campaigns.

 Developing and monitoring campaign budgets on daily basis with hygiene checks

 Managing our social media platforms.

 Preparing accurate reports on our marketing campaign’s overall performance & to be with HOD

 Coordinating with advertising and sales experts to improve marketing results.

 Identifying the latest trends and technologies affecting our educational industry.

 Evaluating important metrics that affect our website traffic, service quotas, and target audience.

 Working with team & HOD to brainstorm new and innovative growth strategies as per competitors’ analysis reports & trends.

 Overseeing and managing all contests, giveaways, and other digital projects.


Key Requirements –

 Bachelor’s degree in marketing or relevant field & specialisation in Digital Marketing.

 A minimum of 3-4 years’ experience in a digital marketing or advertising position.

 In-depth knowledge of various social media platforms (IMC Tools), best practices, and website analytics.

 Solid understanding of HTML, CSS, and JavaScript is required.

 Highly creative, motivated with excellent analytical abilities.

 The ability to handle & monitor multiple campaigns concurrently.

 Concise communication and interpersonal skills.

 Up-to-date on the latest digital trends and technologies in digital marketing (Specially Google, Meta & LinkedIn)

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About Rainbow Group of Companies

Rainbow International School was established in April 2009. Since then, we have been a part of the lives of over 25,000 students.

Located in a campus spread over 3.5 acres, Rainbow International School is a premier CBSE school in Thane. Apart from being a physical landmark you cannot miss, we are gigantic in terms of several other parameters like that of student intake of 3000 in 2 shifts.

We teach in comfortable, colourful and smart classrooms so that our students can focus on learning better and faster.

Our other learning spaces include: laboratories, library, multipurpose hall, music room, reading room, infirmary, organic farm area and amphitheatre.

Our outdoor spaces for sports activities include: football ground, adventure sports ground, skating rink, a swimming pool and a lot more.

We have been growing in our capacity, in our infrastructure, and in terms of ideas to take better care of our students.