Overview
Performance Marketing Executive
Experience: 2-3 Years
Location: Andheri West , Mumbai
Employment Type: Full-time
About the Role:
We are looking for a Performance Marketing Executive to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate is data-driven, analytical, and passionate about driving results through paid marketing strategies.
Key Responsibilities:
Plan and manage paid campaigns on platforms such as Google Ads, Facebook/Instagram Ads, LinkedIn Ads, and more.
Monitor campaign performance using KPIs like CPA, ROAS, CTR, CPL, and conversion rates.
Conduct A/B testing for creatives, ad copies, targeting, and landing pages to improve performance.
Collaborate with content and design teams to create engaging ad creatives and optimized landing pages.
Analyze campaign data using tools like Google Analytics and Ads Manager, providing actionable insights.
Manage advertising budgets to maximize ROI and meet campaign goals.
Stay updated on industry trends, tools, and best practices to keep campaigns competitive.
Requirements:
2-3 years of hands-on experience in performance marketing or digital advertising.
Proficient in Google Ads, Facebook/Instagram Ads Manager, LinkedIn Ads, and analytics tools.
Strong analytical skills with the ability to interpret data and optimize campaigns accordingly.
Experience in lead generation, remarketing, and conversion rate optimization.
Excellent communication and collaboration skills.
Preferred (Bonus) Skills:
Google Ads or Meta Certifications.
Experience with e-commerce, B2B, or D2C marketing campaigns.
Familiarity with marketing automation tools and CRM platforms.
