Overview
Digital Marketing Specialist (Meta Ads, Google Ads, SEO & GMB)
Location: Anna Nagar, Chennai
Experience: 3–4 years
Industry: Construction / Building Materials / Real Estate
Job Type: Full-time
Job Summary
We are looking for a performance-driven Digital Marketing Specialist with strong experience in Meta Ads, Google Ads, SEO, and Google My Business. The role focuses on lead generation for real estate projects and improving our digital presence in the Chennai market.
Key Responsibilities
1. Paid Campaign Management
Plan and optimize Meta (FB & Instagram) and Google Ads campaigns for real estate projects.
Generate high-quality, location-based leads.
Conduct keyword and audience research.
Test ad creatives, landing pages, and lead forms to improve conversions.
Monitor CPL, CTR, and overall ROI.
Provide weekly and monthly performance reports.
2. SEO
Implement on-page and off-page SEO strategies.
Optimize websites for property keywords and local searches.
Conduct technical SEO audits.
Build backlinks using property listing sites and directories.
Track rankings and organic performance using SEO tools.
3. Google My Business (GMB)
Create and manage GMB listings for projects and office locations.
Post regular updates and manage reviews.
Improve local map ranking and visibility.
4. Analytics & Reporting
Track KPIs across the full lead funnel.
Use GA4, Tag Manager, and Data Studio for insights.
Work closely with the sales team to monitor lead quality.
Skills Required
Meta Ads Manager, Google Ads
SEO tools: Ahrefs / SEMrush / Search Console
Google Analytics, Tag Manager, Data Studio
Strong understanding of real estate lead funnels
Good communication & analytical skills
Education
Bachelor’s degree in Marketing / Business / Communications
Google Ads & Meta Blueprint certifications preferred
