Digital Marketing Head

Overview

An experienced digital marketing job description typically includes responsibilities such as planning and executing digital campaigns (SEO, SEM, social media, email, display advertising), managing brand presence across digital channels, analyzing campaign performance using analytics tools, optimizing for conversions and ROI, and staying updated with marketing trends. Required skills commonly include strong communication, creativity, analytical thinking, proficiency with marketing platforms and tools (Google Analytics, Google Ads, Facebook Ads Manager, CRM software), and basic knowledge of HTML/CSS/JavaScript. Experience with managing multiple campaigns, leading teams, and strategic planning is often sought for senior roles.

 

Key Responsibilities
Plan, execute, and optimize digital marketing campaigns across platforms.
Manage social media presence and paid advertising efforts.
Analyze performance metrics to drive improvements and report outcomes.
Collaborate cross-functionally to maintain brand consistency.
Conduct A/B testing, conversion rate optimization, and user funnel analysis.
Stay abreast of digital marketing trends and emerging technologies.
Experience Requirements
Proven experience in managing SEO, SEM, social media, and paid campaigns.
Track record of achieving measurable business results through digital marketing.
Experience with marketing analytics tools and ad serving platforms.
For senior roles, experience in budgeting, strategic planning, and team leadership.
Skills and Qualifications
Excellent writing, verbal communication, and interpersonal skills.
Creative mindset and data-driven decision-making abilities.
Proficiency with tools like Google Analytics, Google Ads, Facebook Business Manager, and CMS platforms.
Basic programming knowledge (HTML, CSS, JavaScript) is advantageous.
Relevant degrees in marketing, business, or related fields; certifications are a plus

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