Overview
Job description
Digital Marketing Executive
Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Designs build and maintain our social media presence.
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.
Plans execute, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize the user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop-off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Evaluates emerging technologies.
Provides thought leadership and perspective for adoption where appropriate.
