Overview
We are seeking a Social Media Specialist to join our team. The ideal candidate should have 2-3 years of experience in managing social media accounts and campaigns for brands. The role involves developing and executing social media strategies that align with the brand’s goals and objectives, as well as engaging with followers and analyzing data to improve performance.
Responsibilities:
1. Create and execute social media campaigns across various platforms, including Facebook, Twitter, Instagram, and LinkedIn.
2. Develop and maintain a social media content calendar that aligns with the brand’s marketing goals and objectives.
3. Collaborate with the marketing team to ensure social media messaging aligns with overall marketing messaging and brand guidelines.
4. Engage with followers, respond to comments and messages, and build relationships with the community.
5. Analyze social media metrics and create reports to track performance and identify areas for improvement.
6. Stay up-to-date with industry trends, platform updates, and emerging social media technologies to continuously improve the brand’s social media presence.
7. Manage social media advertising campaigns, including creating ads and tracking performance metrics.
8. Work with influencers and brand ambassadors to develop partnerships and campaigns that align with the brand’s goals.
9. Monitor social media channels for brand mentions and engage with users to address any issues or concerns.
10. Support other marketing initiatives as needed.
Requirements:
1. Bachelor’s degree in marketing, communications, or a related field.
2. 2-3 years of experience managing social media accounts and campaigns for brands.
3. Excellent written and verbal communication skills.
4. Strong attention to detail and the ability to multitask in a fast-paced environment.
5. Knowledge of social media platforms, tools, and best practices.
5. Experience with social media management and analytics tools, such as Hootsuite, Sprout Social, and Google Analytics.
6. Knowledge of social media advertising, including Facebook Ads and LinkedIn Ads.
7. Experience working with influencers and managing partnerships.
8. Ability to work independently and as part of a team.
9. Creative and innovative mindset.
About Edstellar Solutions Private Limited
Edstellar is an all-in-one platform for all Instructor-led corporate training, delivered onsite or virtually, for global teams. With an extensive catalog of over 1000 tailored programs across various disciplines (Technical, Behavioural, Functional, Compliance, and Leadership), Edstellar simplifies training management through features such as customizable scheduling, trainer selection, HRMS integration, and AI-driven training suggestions and assessments. The platform also offers valuable tools like a competency matrix for skill gap analysis, training completion reports, and certificate and attendance management, easing the reporting process for L&D teams. Edstellar is your one-stop solution, combining training management, administration, logistics, and a network of corporate trainers.