Digital Marketing is a booming, dynamic and vast field of marketing with n number of digital marketing job roles. Every specific job role helps you develop the right digital marketing skills and strategies. There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website. Digital marketing roles and responsibilities are there for developing strong and innovative digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to the companies website and increasing awareness of company’s products and services
A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website. Here is a list of digital marketing executive roles and responsibilities.
-Develop and manage digital marketing campaigns.
-Manage organization’s website.
-Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc.
-Track the website traffic flow and provide internal reports regularly.
-Fix any error in online content and arrange webinars and webcasts.
-Attend networking events and product launches.
-Identify new digital marketing trends and ensure that the brand is in front of the industry developments.
-Work on SEO of the website pages.
-Edit and post content, videos, podcasts, and audio content on online sites.
-Promote company’s product and services in the digital space.
-Execute social media efforts to improve KPIs, likes, shares, tweets, etc.
-Creating and executing SMS, and email-based marketing campaigns.
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